The Evolution of Pantone’s Color of the Year
As a branding expert, it's fascinating to delve into the origins of Pantone's 2024 Color of the Year, discovering a rich connection to 19th-century ornithologist Robert Ridgway. This year's choice, peach fuzz, reflects comfort and belonging, echoing Ridgway's...
Brand Essentials: The Art and Science of Typography
Typography, the art and technique of arranging type, is a silent powerhouse in the realm of graphic design. Far more than just choosing fonts, it plays a pivotal role in shaping brand identity, conveying messages, and influencing user experience. Let's delve into the...
Identity Design — Strong Brands Require Solid Foundations
For many businesses late winter is an ideal time to regroup and plan for the coming year. It's also a good time to reevaluate your marketing strategy and evolve your branding efforts. Where to start? An essential building block for any successful marketing program is...
Characteristics Of Effective Logos
A strong corporate identity (logo) is the foundation of any successful marketing program. The visual tone and symbolism in a logo should work to inform all other visual communications. A good logo should convey an organization’s core mission and brand personality, not...
Brand Essentials: Company Naming Basics
In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a...
A Look at Brand Identity Guidelines
Imagine buying a new car without understanding how to operate it. Let's say you have the keys to a high-performance vehicle, elegantly stylized, designed to perfection. Without a manual, you're not getting that beauty out of the garage. Now, think of your logo as a...
Brand Essentials: Experience is Everything
I often get asked, “what exactly is branding?” You could say branding is similar to Zen--both concepts are casually tossed around and misused to the point of becoming cliches. While this analogy may be a stretch, considering Zen is based on personal enlightenment and...
What’s Your Why?
At Engine 8 we like to ask lots of questions. We're constantly probing, digging and seeking out answers to tough questions on our way to solving complex marketing conundrums. Most often, the actual process of questioning is more fruitful than the final answer. We...
On the Set With Three Louisiana Football Legends
Every city has its local favorite—an eatery that has gained favor with the community due to great food and service. A gathering spot that has maintained a place in the hearts and minds of locals through the years. A celebrated tradition transcendent of culinary trends...
Brand Essentials: The Power of Color
Color is one of the most immediate and persuasive elements used to shape brand identity. Successful companies rely on the consistent use of color to build brand recognition over time. Think of UPS and Coca-Cola and the colors brown and red instantly come to mind. Or...