Brand Identity for the Long Haul

Designing brand identity may be the most challenging assignment for both designer and client. Unlike short-lived print collateral or web, a company’s logo should be an enduring identifier that gains equity over the years. In a trend-driven business such as graphic...

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Choosing the Right Domain Name

Launching a new brand? Securing the right domain name should be at the top of the list when rolling out a website. Before you embark on the website planning and design process, you should have your new domain name locked in. The domain needs to obviously sync up with...

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Introducing Engine 8

It's official, Bunkers Design is now Engine 8! After careful consideration and planning, we’ve decided to change our company name and retool the business to keep at the forefront of the design business. On March 21, 2011 Bunkers Design will officially become Engine 8....

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5 Ways to Enhance Web Site Performance

1. Establish a positioning statement. A succinct positioning statement (brand statement) should help guide your messaging, design and content. A positioning statement should be a benefit-oriented phrase unique to your organization. Don't think of it as a mission...

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Case Study: Paint Park County Pink

Earlier this year Livingston HealthCare contracted Engine 8 to design an advertising campaign to promote breast cancer awareness. The collaboration involved highlighting local breast cancer survivors to share their inspiring stories and help educate others about the...

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