by Brad Bunkers | Dec 15, 2023 | Advertising, Branding, Featured
As a branding expert, it’s fascinating to delve into the origins of Pantone’s 2024 Color of the Year, discovering a rich connection to 19th-century ornithologist Robert Ridgway. This year’s choice, peach fuzz, reflects comfort and belonging, echoing...
by Brad Bunkers | Apr 29, 2023 | Advertising, Branding, Other
Typography, the art and technique of arranging type, is a silent powerhouse in the realm of graphic design. Far more than just choosing fonts, it plays a pivotal role in shaping brand identity, conveying messages, and influencing user experience. Let’s delve...
by Brad Bunkers | Feb 16, 2021 | Branding
For many businesses late winter is an ideal time to regroup and plan for the coming year. It’s also a good time to reevaluate your marketing strategy and evolve your branding efforts. Where to start? An essential building block for any successful marketing...
by Brad Bunkers | Jan 28, 2021 | Branding
A strong corporate identity (logo) is the foundation of any successful marketing program. The visual tone and symbolism in a logo should work to inform all other visual communications. A good logo should convey an organization’s core mission and brand personality, not...
by Brad Bunkers | Aug 9, 2020 | Branding, Featured
In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a...
by Brad Bunkers | Jul 17, 2019 | Branding
Imagine buying a new car without understanding how to operate it. Let’s say you have the keys to a high-performance vehicle, elegantly stylized, designed to perfection. Without a manual, you’re not getting that beauty out of the garage. Now, think of your...
