by Brad Bunkers | Oct 22, 2018 | Branding, Featured
I often get asked, “what exactly is branding?” You could say branding is similar to Zen–both concepts are casually tossed around and misused to the point of becoming cliches. While this analogy may be a stretch, considering Zen is based on personal enlightenment...
by Brad Bunkers | Dec 28, 2016 | Advertising, Branding
Every city has its local favorite—an eatery that has gained favor with the community due to great food and service. A gathering spot that has maintained a place in the hearts and minds of locals through the years. A celebrated tradition transcendent of culinary trends...
by Brad Bunkers | Sep 24, 2016 | Branding, Featured
Color is one of the most immediate and persuasive elements used to shape brand identity. Successful companies rely on the consistent use of color to build brand recognition over time. Think of UPS and Coca-Cola and the colors brown and red instantly come to mind. Or...
by Diane Warthen | May 20, 2015 | Advertising, Branding, Case Studies, Portfolio
Elichai Fine Jewelry Elichai Fowler, a remarkably talented jewelry designer, creates stunning original custom jewelry and operates a retail gallery in Livingston, Montana. Fowler hired Engine 8 to develop a brand strategy that would serve as a catalyst for a dynamic...
by Brad Bunkers | Jun 28, 2013 | Branding
In 2011 Engine 8 started talking to business owners and community leaders about creating a brand for the town of Livingston, Montana. With its proximity to Yellowstone National Park, premier fly fishing, and a western-eclectic small-town vibe, we all knew Livingston...
by Brad Bunkers | Feb 17, 2013 | Branding, Other
Social Bakers found Facebook use in the U.S. dropped by 1.4 million in December 2012. On the flip side, traffic on Pinterest doubled in 2012. New social platforms are springing up daily, splintering social media channels. In 2013, smart marketers will find new ways to...
