by Brad Bunkers | Dec 15, 2023 | Advertising, Branding, Featured
As a branding expert, it’s fascinating to delve into the origins of Pantone’s 2024 Color of the Year, discovering a rich connection to 19th-century ornithologist Robert Ridgway. This year’s choice, peach fuzz, reflects comfort and belonging, echoing...
by Brad Bunkers | Aug 9, 2020 | Branding, Featured
In today’s competitive landscape, selecting the right name for a company is more important than ever. A strong name resonates with costumers—it acts as a conduit between customer and brand. No other element, other than a logo perhaps, advances a brand to create a...
by Brad Bunkers | Oct 22, 2018 | Branding, Featured
I often get asked, “what exactly is branding?” You could say branding is similar to Zen–both concepts are casually tossed around and misused to the point of becoming cliches. While this analogy may be a stretch, considering Zen is based on personal enlightenment...
by Brad Bunkers | Sep 24, 2016 | Branding, Featured
Color is one of the most immediate and persuasive elements used to shape brand identity. Successful companies rely on the consistent use of color to build brand recognition over time. Think of UPS and Coca-Cola and the colors brown and red instantly come to mind. Or...
