With it’s monumental landscapes and expansive river valleys, the Rocky Mountain West has long been cattle country. From St. George, Utah to Billings, Montana, ranchers, locals and tourists flock to the Rib & Chop House nightly in celebration of the West and it’s official fare: Certified Black Angus Beef. In addition to steaks grilled to perfection, The Rib and Chop House is known for award-winning baby back ribs, fresh seafood, and other Cajun-inspired selections — all served up in a casual, lively atmosphere.

Engine 8 has translated this unique vision and passion for the Rockies into a formidable restaurant brand. As The Rib & Chop House’s agency of record, Engine 8 works closely with the restaurant’s owners and general managers to develop strategy, deliver top-notch creative, manage advertising, develop online assets, and move the Rib & Chop House brand forward. From restaurant to restaurant, across a wide span of media platforms (print, web, social media, and paid advertising), Engine 8 is thrilled to be the chief “wrangler” behind the united Rib & Chop House brand.

Photos by Kelsey Thrush.